The team of WTA was asked to organize a factory vist in the great manufacture of Breitling Chronometrie in Grenchen, Swiss. The challenge for WTA was to have the right journalists in the group and seduce them for a full day trip in their busy schedule.
Public relations, Factory Visit
The goals for this invitation are crystal clear, Breitling has changed his business model in the past 10 years from a assembly company to a full manufacture in which all parts of the high end products are made in house.
This is a major investment for a relatively small independent watchmaker. Most competitor brands operate in large groups with economy of scale. Breitling is completely independent and has managed over the years to become a real manufacture.
Since the choice of journalists, influencers, vloggers and bloggers is long, we had to make choices ánd find a way to have the right professionals onboard. Instead of booking businessclass tickets, hotels and ground transportation we arranged a private jet with VIP treatment all along.
After lunch a factory tour was arranged in the super high-end Chronometrie. The group returned early evening in the VIP part of Schiphol airport.
On arrival there was a private lunch with Waldhorn whistling and a typical Swiss smoke farmhouse together with the highest ranked technical officer of Breitling. During this lunch all questions could be asked together with 1-to-1 interviews.
If you wish to have more information about the Breitling Factory Visit you really should contact Annet Hoveling. She can give you all the firstname.lastname@example.org