Breitling Flexes Its Marketing Muscles For Doing Good

Utilizing its considerable marketing power Breitling recently went beyond using them only to promote their line-up of watches, as they teamed up with Qhubeka. This charity based in South Africa and whose name means ‘to move forward’, helps people in communities where there are no to very little transportation options, by providing them with bicycles. …

Eberhard Gilda

Eberhard Gilda: 21st Century Feminine Elegance In today’s world, it is quite difficult to create a ladies watch that offers timeless elegance in an original package, but is in tune with the latest trends at the same time. It is a paradox, but Eberhard & Co. found the answer with the Gilda. What makes the …

Eberhard Nuvolari

Eberhard Scafograf GMT: From Black sheep To Star When it comes to the name Nuvolari, its legacy is two-fold. First, there is the man, one of the most brilliant race car drivers the world has ever seen, and then there is the watch, which has become over the years a prominent part of the collection …

Royale 300: Pequignet’s Divine Diver

It is hard to make an original diving watch these days, as this segment of the market is quite saturated (no pun intended). By following their French ‘Savoir Vivre’ Pequignet has created the refreshingly different Royale 300. At first glance, it is unmistakeable a diving watch, yet the details make a difference and give it …

Breitling Superocean

Breitling Superocean Heritage II B20 Automatic 44: Work Hard, Play Harder! Breitling’s history in the field of diving watches lives on today in the Superocean Heritage collection. The watches in this collection all have a vintage touch, while they are very much creations of the 21st century at the same time.This is perhaps best illustrated …

Schaftenaar Watches Joins The WTAPR Family!

Born out of passion, that is what we like at WTAPR, and that is what Schaftenaar Watches is! The brand is the brainchild of Arnold Vos, who saw a niche in the market and decided to make it his own, after which the birth of Schaftenaar Watches was a fact. As a watchmaker, Arnold has …

Anonimo Celebrates Its Position Of WRC Official Timekeeper

Earlier this year Anonimo was announced as the official timekeeper of the WRC, making it the third high profile motorsports series for which they obtained this position, the other ones being the Moto3 and WTCR. While the WRC allows you to see some of the most exciting machines on four wheels in action, Anonimo creates …

Kicking it in 4th gear with the Eberhard Chrono 4

Chronographs have played an important part in the history of Eberhard. In 1919 the brand introduced its very first chronograph for on the wrist, and it has never stopped innovating since. A clear example of this is the Chrono 4, a watch that has become one of the signature models within the Eberhard collection in …

Breitling’s Squadrons Take Off!

In a new marketing concept Breitling is connecting their exceptional watches to exceptional people. Like an elite jet fighter unit, these so-called squadrons consists of the best of the best, the masters of their chosen field.

The Breitling Chronospace Evo B60 is here

The new Chronospace Evo B60 welcomes aboard its sturdy and light titanium case the first analog-display quartz movement entirely developed by and for Breitling: a SuperQuartzTM chronograph caliber with 24-hour counter, central minutes and split times.

New Campaign Gucci Timepieces and Jewelry

Gucci Timepieces and Jewelry has launched a new advertising campaign, shot by photographer Colin Dodgson. The images focus on some of the best-known pieces from the current collection, including the iconic G-Timeless watch.

Superocean 44 Special: steely temperament diver

With its sturdy steel case, its ultra-legible dial and its rotating high-tech ceramic bezel, the new Superocean 44 Special plunges to a depth of 1,000 m. This special series with a technical and original style is available in black or blue versions.

Hyo Jin Kong attends Gucci exhibit in Korea

In occasion of the Gucci Timepieces & Jewelry Travelling Exhibit, on show for the first time in Korea at Hyundai Pangyo, Gucci is pleased to announce that Korean actress, Hyo Jin Kong, is its new ambassador for the House in Korea.

Breitling has a lady on its side: Edith Bosch

Breitling is known for its aviation timepieces with a tough and masculine look and highly accurate performance. But it’s not always about men and their watches. This summer, the maison fell for the charms of the Dutch judoka Edith Bosch.